Photobook Timeless Treasures - The Fascination of Certified Pre-owned Watches

The second-hand watch market is a rapidly growing market and a consequence of this is a change in the target group - Timeless Treasures is the perfect book for a new, diverse luxury watch community. In a 2021 study, McKinsey describes Certified Pre-Owned (CPO) as “the industry's fastest-growing segment” within the watch market. It's expected that the trade in used watches will outstrip that in new ones by the middle of the decade. So “Certified Pre-Owned” is a booming trend. Watches with a history are becoming increasingly popular for a variety of reasons: CPO makes classic watches and exclusive rarities accessible to connoisseurs and new customers alike. Since the fine pieces are authenticated by experts, the market offers security. But above all, the CPO business enables an emotional approach: buyers get watches with a history that they can continue to write themselves and then pass on to the next generation. - Author: Ralph Jahns - Hardcover with 256 pages - Multilingual edition: English, German - Publisher: teNeues Verlag GmbH Made in Europe