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In this volume of superlatives, the man known among experts as the ”watch pope”, Gisbert L. Brunner, sheds light on the history of the chronometric legend Rolex. In his usual artistic way, he explains the one of a kind nature of this brand and the extent to which it has contributed to the technical development of the wristwatch. From the first officially certified wristwatch, to the waterproof ”Oyster” case and the technically sophisticated models of modern times, Gisbert covers everything the reader needs to know about the Rolex brand in impressive images and highly informative yet entertaining texts. In this third revised edition, the successful author has also included the latest models of the legendary Submariner and Daytona series, which are traditional lines of the brand that are already celebrating their 70th and 60th anniversaries. But in this edition, Gisbert also devotes himself to the special challenges that the watchmaking industry has to face in the 21st century. The company is confronted with an increasing shortage of skilled workers. The author presents the innovative projects and programs with which the luxury brand is counteracting this trend in order to be able to maintain its own standards of guarantee and service in the future. - Author: Gisbert L. Brunner - Hardcover with 288 pages - Multilingual edition: English, German, French - Publisher: teNeues Verlag GmbH Made in Europe