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COOLNESS - on the one hand, today it's an empty fashion word, on the other, a self-confident, lived late-modern individual attitude and strategy of behavior with rebellious roots against a twisted and unfair world. But what does the word cool actually mean and what does it mean to be cool? How does COOLNESS become tangible? What makes coolness so attractive? Where do the terms come from? How has the matter developed? What facets do we encounter when we take a closer look? Michael Köckritz explores these questions with a holistic view, researches and collages history and stories, talks to interdisciplinary experts about backgrounds and developments, manifestations and criteria, identifies with you the icons and personalities that so significantly shape our modern image of coolness. The result is an equally entertaining and stimulating as well as creative and exploratory approach to the facets of a timelessly fascinating longing phenomenon. - Author: Michael Köckritz - Hardcover with 272 pages - Language: German - Publisher: teNeues Verlag GmbH Made in Europe